Six Sigma Ranch approached us with a big goal in mind : keep their brand identity true, no matter where it exists. Yet they didn't have an established brand identity. So we created one.
After a few meetings, and back and forth conversations, a new style guide was created for Six Sigma. Those new, established brand identity parameters have now been carried to every project created : business cards, meat labels, rack cards, brochures, booklets, banners, sign up sheets, and eCommerce items. The goal is that no matter what item a customer might see, they recognize it immediately as being Six Sigma Ranch. It's working.